Blockwart: Tokenizing Internet Advertising — Killing Multi-Billion Doubleclick, Google, Facebook Business Models


This could be a good idea:
something to be built into any browser – with the “BAT” token, or another
(we would not want anything proprietary on the Blockchain, would we?).
Users get rewarded for looking at the ads – and the advertisers benefit.
And (!) no more middleman:
this would kill the business model of Doubleclick, Google, Facebook, and the like.


The internet as we know it emerged with ad hoc solutions for advertising. In aggregate, ads add tons of mobile data usage to loading web pages, and both advertisers and consumers suffer from any lack of protocols. Brave recently ICOed its Basic Attention Token (BAT) to compensate advertisers and users. Instead of a middleman like Google or Facebook’s ad arm, advertisers will list directly onto Brave’s blockchain-based browser. Users who opt in receive fewer, but better targeted ads without the malware. And advertisers get better data on their spending.


Thanks to Keith Carron for the tip.